What is Performance Digital Marketing? Performance Marketing, also known as Results-Based Marketing, is a type of Digital Marketing that focuses on measuring the performance and success of an advertising campaign through a set of Key Performance Indicators (KPIs), which can include conversions, leads, revenue, traffic, return on investment (ROI), and much more.   Beyond Pay-per-Click, it’s a Data-Driven Decision Performance Digital Marketing is characterized mainly by the management of KPIs, measurable results, and payment for achieved results. Therefore, Performance Marketing strategies are focused on constantly optimizing and staying on top of the latest trends to reach its target audience at the right moment, place, and with the appropriate message.   Performance in the Digital Marketing World The term Performance is part of various areas of Digital Marketing, including Affiliate Marketing, Sponsored Content, Search Marketing, and Social Media Marketing.   Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies are also considered Performance Marketing campaigns. Search Engine Marketing aims to drive traffic to the website through paid ads on Google, and depending on the objectives, metrics can be used to measure its effectiveness, including Cost per Click (CPC), Cost per Lead (CPL), or Cost per Acquisition (CPA).   On the other hand, SEO […] read more