arketing is a crucial component of any business. It involves creating interest in a product or service and convincing potential customers to buy it, and I truly believe the only way you will be able to master it is to understand the fundamentals of marketing. But we won’t go all the way back to 35 B.C when a number of studies have found evidence of advertising, branding, packaging and labelling in antiquity. I would recommend reading this article about the history of marketing. What is Marketing: Marketing is a pull strategy, it is the practice of identifying, reaching, and convincing potential customers to buy a product or service. One of my favourite definitions of marketing by CIM is “ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably“. There you go; marketing plays a role in achieving the business’s financial targets but also involves many activities, including identifying customer needs, developing goods and services to satisfy those needs, communicating information about products/services to potential customers, and logistics and distribution management, which assures that products are delivered to customers as needed. The heart of marketing is matching supply and demand in a complex, advanced economy. The most important functions of a marketer […] read more